World Liberty Financial to Launch on Sept. 16, Says Trump

Donald Trump's eyebrow-raising DeFi effort launches in days.

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Yesterday on Twitter, Trump announced that his DeFi project, World Liberty Financial, will launch on September 16th.

What’s the Scoop?

  • Token Allocation: An initial whitepaper draft stated that 70% of the non-transferable tokens will be distributed to insiders, with the remainder offered for sale.
  • Project Details: The “high-yield”  WLFI will be built on Aave, Coindesk reported, and has ties to another recently hacked lending platform, Dough Finance, whose team will also play critical roles in World Liberty’s operations.
  • Regulatory Scrutiny: With Trump’s 2024 campaign ongoing, many expect the project to face heightened scrutiny, particularly if it fails to gain regulatory approval.

Bankless Take:

While initially sparking excitement, sentiment about World Liberty Financial’s launch has turned notably critical, with many seeing it as a potential liability for Trump’s campaign. Anxieties revolve around the project inviting legal trouble, especially given its ties to a previously hacked protocol, and distracting Trump’s team from the election. While Trump’s direct involvement may turn out to be minimal, the risks of launching this high-stakes venture so close to the election remain clear. If anything goes wrong, the consequences could be far-reaching.


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David C

Written by David C

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David is a writer/analyst at Bankless. Prior to joining Bankless, he worked for a series of early-stage crypto startups and on grants from the Ethereum, Solana, and Urbit Foundations. He graduated from Skidmore College in New York. He currently lives in the Midwest and enjoys NFTs, but no longer participates in them.

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