Trump's World Liberty Reportedly Explores Token Swap Deals

WLFI may soon be pursuing token swaps as a path toward diversifying its treasury and boosting fees.

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World Liberty Financial, with Trump’s backing, may be looking to offer token swap deals where projects buy $10M in WLFI tokens, plus 10% fees, and World Liberty buys an equal amount of the project's token, Blockworks reports.

What's the scoop? 

  • Valuation and Launch: The WLFI tokens will be transferred at a $1.5B fully diluted valuation, and the platform is slated to launch in Q3. The deal requires a minimum buy-in of $10M, with priority treatment reserved for investments of $15M or more.
  • World Liberty Financial World Liberty Financial Response: While not directly responding to Blockworks's reporting, the company's official account noted Monday that it was moving fund around but was not issuing sales of the token.
  • Trump Family Involvement: President Trump’s son Eric sits on the board, and a Trump-affiliated LLC is set to receive 60% of the project’s equity and 75% of the fee revenue.
  • Wallet Holdings: Data from the public crypto wallet show ~$360M in holdings, with ETH representing roughly half of these assets alongside other tokens.
  • Process and Background: Token swap candidates will first attend a meeting, followed by a video call with co-founder Zak Folkman, previously of Dough Finance, which faced a $2M hack in July 2024.

Bankless Take: 

It seems WLFI’s either woken up to its market impact or has just reached a point where it now wants to monetize its current role. Take, for example, the recent announcement of MOVE tokens by WLFI, which spiked the token’s market cap by ~$400M at its peak. Thus, if a project enters into this swap and its token jumps enough that an entity or set of entities can capitalize on, it could potentially net them more than the initial $10M buy-in. Regardless, WLFI clearly has a firm grasp on its ability to drive value, even if just for a quick jump.

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David C

Written by David C

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David is a writer/analyst at Bankless. Prior to joining Bankless, he worked for a series of early-stage crypto startups and on grants from the Ethereum, Solana, and Urbit Foundations. He graduated from Skidmore College in New York. He currently lives in the Midwest and enjoys NFTs, but no longer participates in them.

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