Is Maker Already Regretting Its Sky Rebrand?

Maker's rebrand to Sky has divided its community; its founder appears interested in a do-over.

Subscribe to Bankless or sign in

The recent rebrand of Maker to Sky has sparked division within the community, leaving many uncertain about what lies ahead. With pushback mounting and founder Rune Christensen acknowledging early challenges, a critical community call scheduled for Friday could help clarify the next steps.

What’s the Scoop?

  • The Rebrand: In late August, MakerDAO announced its transition to Sky as part of an "endgame" overhaul aimed at evolving the protocol.
  • Community Reaction: Maker has long been one of the oldest and most trusted DeFi protocols, which left many puzzled by the sudden shift. The rebrand raised questions about the rationale behind the change, given Maker's established reputation.
  • Response: Christensen addressed the concerns in a recent forum post, offering possible next steps and outlining a community call this Friday to discuss the ongoing debate.

Bankless Take:

While the initial response to the Maker rebrand may have seemed like an overreaction, a change of this scale was likely inevitable. Maker’s strengths lie in its strong reputation and trustworthiness in the DeFi space, but such attributes can be fragile. Rune has acknowledged that the changes might have been rolled out too quickly, and the upcoming community call could potentially see a rollback of the rebrand or adjustments to align more with community expectations.


4
0
Kazu Umemoto

Written by Kazu Umemoto

136 Articles View all      

Kazu Umemoto is an analyst and has been with Bankless since October 2024. Previously worked at an accounting firm doing tech auditing. He graduated from the University of Oregon with a degree in finance and a minor in computer science.

No Responses
Search Bankless