How Etherealize Plans to Sell Institutions on Ethereum

As Wall Street and Washington prepare to go all-in on crypto, the team at Etherealize is here to onboard them.

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It’s been a massive month for bringing institutions onchain as stablecoin announcements pour in from every direction while the industry watches more clear-cut regulation begin decisively working its way through the Hill.

Big financial players are continuing to show up, leaning into tokenization and deploying products across all chains in a trend that shows no signs of stopping. But as more institutions show up, it’s becoming obvious that while Ethereum has the infrastructure, it has no one to pitch it.

That’s where Etherealize is coming in. It’s a new organization — part for-profit, part not — designed to take Ethereum’s neutral, decentralized infrastructure and sell it to the world’s largest institutions.

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David C

Written by David C

369 Articles View all      

David is a writer/analyst at Bankless. Prior to joining Bankless, he worked for a series of early-stage crypto startups and on grants from the Ethereum, Solana, and Urbit Foundations. He graduated from Skidmore College in New York. He currently lives in the Midwest and enjoys NFTs, but no longer participates in them.

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