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Google will restrict crypto ads in the EU to MiCA-licensed firms starting April 2024, aligning with stricter regulatory requirements.
What’s the Scoop?
- New Ad Rules: Google will only allow crypto exchanges and wallet apps with MiCA licenses to advertise in the EU starting April 23, 2024.
- Certification Process: Advertisers must pass Google's certification and meet any additional country-specific legal obligations to comply.
- Temporary Reprieve: Exchanges operating in select EU countries under local licenses can continue until mid-to-late 2025, aligning with MiCA’s transition period.
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