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In the world of PFP NFTs, I've been watching two distinct categories form — corporate NFTs and cult NFTs.

Corporate NFTs, often launched by formally established companies, aim to grow by building brand awareness or creating valuable intellectual property (IP). However, the ethos of crypto, rooted in decentralization and transparency, often clashes with these lofty corporate-aligned aspirations, leading to poor performance and dashed shareholder dreams.

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